The festival for multisensory marketing

Marketing you can experience: SENS7, the festival for multisensory marketing in Zurich.

Rethink marketing. Experience it differently. A day full of ideas, encounters and experiences that bring brands to life for all the senses.

  •  · 09:00–17:00
  • Papiersaal / Folium, Sihlcity Zurich
  • Around 500 visitors expected
  • Free for trade visitors

144 days to go

Photos: SENS7 2025/2026

What is SENS7?

A festival that brings brands to life for all the senses.

SENS7 is not a classic trade fair. It is a day for people who want to experience, question and rethink marketing. Innovative exhibitors and brands meet marketing decision-makers, agencies, entrepreneurs and creative minds. Add keynotes, workshops, surprising experiences and plenty of room for personal exchange.

Hear how SENS7 sounds
When
Tuesday, 9 March 2027
09:00–17:00, come and go as you like
Where
Papiersaal / Folium
Sihlcity, Zurich
Who for
Marketing decision-makers
Marketing decision-makers, agencies, brand managers and companies
Admission
Free
for trade visitors who register

Encounters

People make the festival.

SENS7 brings people, ideas and brands together. At the stand, after the talk, between two demos: marketers, exhibitors and the curious get talking because they have just experienced the same thing.

Watch the 2026 impression film (opens YouTube in a new window)

Unmistakably to the power of seven

7 reasons to be there.

One day. Many ideas. All the senses.

visitors expected in 2027
500
exhibitors targeted for 2027
50
day full of fresh ideas
1
  1. Inspiration

    Keynotes and workshops that take marketing further.

  2. Experience

    Experience brands with all your senses instead of just looking at them.

  3. Expertise

    Marketing professionals show what works in practice.

  4. Innovation

    Discover new products and solutions right at the stand.

  5. Encounters

    Exhibitors and brands meet decision-makers, agencies and creative minds.

  6. Networking

    Plenty of room for personal exchange.

  7. Emotion

    Marketing you can feel and will remember.

Sense code

Six senses. And a seventh.

See. Hear. Smell. Taste. Feel. Wonder. At SENS7, communication becomes an experience. Together, the six create the seventh sense: impact.

Feel the sound. SENS7 – Walk the Experience

Sense images: AI-generated.

Schedule

Your festival day, from 9 am to 5 pm.

Come and go as you like. This is what your day could look like; talks and speakers are published on an ongoing basis.

  1. 09:00

    Arrive

    Across Kalanderplatz to the Papiersaal, show your ticket with QR code, put on your badge and dive in.

  2. Morning

    Silent Stage & live demos

    Headphones on at the Silent Stage, powered by Silent Events: short expert talks on multisensory marketing, then the first demos at the stands.

  3. Midday

    Encounters

    Deepen contacts, talk to exhibitors, exchange ideas.

  4. Afternoon

    Try it out

    Touch samples, test scent and sound, experience pop-ups and pick up new ideas right at the stands.

  5. until 17:00

    Home with new ideas

    Note favourites and contacts for the follow-up and let the day resonate.

View programme

Two paths

Be there. Either way.

Free as a trade visitor, right in the action as an exhibitor.

For trade visitors · free

Inspiration, ideas and contacts in a single day.

  • Live demos instead of just product brochures
  • Talks and topic clusters for marketing practice
  • Discover ideas and solutions right at the stands
  • Networking with marketers, SMEs, start-ups and agencies

For exhibitors

Let people experience your product, not just see it.

  • Qualified professional contacts instead of wasted reach
  • Stand and partner options for different goals
  • Stage, demo and experience formats
  • Request documents and terms directly from the organiser

Venue

Papiersaal / Folium, Sihlcity Zurich.

On 9 March 2027, the Papiersaal in the former Sihl paper mill becomes the meeting point for everyone who wants brands to be not just visible, but tangible and memorable.

Papiersaal, Kalanderplatz 6, 8045 Zurich

Your way to the reception

  1. Kalanderplatz in Sihlcity
  2. Folium / Papiersaal entrance
  3. Reception: show the ticket with QR code

FAQ

Quick answers.

What is SENS7?

SENS7 is the festival for multisensory marketing in Zurich: trade fair, talks and experiences in one day.

Who is it for?

Marketing decision-makers, agencies, brand managers and companies who want to do more than show brands: they want people to experience them with all the senses.

Is admission free?

Admission is free for trade visitors who register.

Where does SENS7 2027 take place?

On 9 March 2027 at Papiersaal / Folium in Sihlcity Zurich.

How do I request a stand?

Via the exhibitor page, where you can request documents and terms. The organiser will get back to you personally with stand options and availability.

On board

Participating partners.

Experience partners

  • Silent Events
  • Pixora Photobooth

Food & drink partners

Next step

See you on 9 March.

144 Days 03 Hours 51 Minutes

until the doors of the Papiersaal open

Visitors register for free. Exhibitors request documents and terms.

Tuesday, 9 March 2027 · 09:00–17:00 · Papiersaal / Folium, Sihlcity Zurich